GR Farma is a company specialised in the sale and distribution of products and services for the pharmaceutical industry.
For over 20 years it has helped pharmaceutical companies to support their brands and launch new products through sales in pharmacies and the work of its sales force. With important know-how, commercial assets and strategies to manage the complete supply chain GR Farma is the first choice of many Multinational pharmaceutical companies.
Today GR Farma is focused on three strategic segments of the pharmacy sector:
- SALE OF “OFF PATENT” DRUG’S BRANDS
- CUTTING EDGE BEAUTY CARE
- BABY CARE
Founded in 1996 with a regional vocation, in 1999 it expanded its presence across Northern Italy (Nielsen 1 and 2).
With several constantly growing principal companies, in 2005 it expanded its territorial coverage and set up its first domestic sales network.
Simultaneously, the Company provided for an operating structure to address Customer Service and administration necessities, analytic reporting and sales network controls.
Today GR Farma is well established and recognised in the Italian pharmaceutical market and successfully manages important national and international mandates, from drugs to health and beauty products, with projects for strategic development within the most important segments of the industry.